Several weeks (months?) ago I received a package in my faculty mailbox at work. I was so taken aback by it that I snapped a photo of it (at right). It was obviously a book mailer, but the label on the outside said this:
“Are Conservative Evangelical Men More Likely To Abuse Their Wives?”
I didn’t even know what was inside the package, but I already knew that this was a transparent troll—a marketing ploy. They send out a book to a bunch of conservative evangelical men, and then they put a label on the outside of the package with an ugly insinuation about conservative evangelical men. The publisher wasn’t merely trying to get me to read the book. They were trying to provoke me.
I’m sure the author had nothing to do with the marketing gimmick, but my first inclination was to ignore the book. I didn’t even know what the book was, but I knew I didn’t want to respond to the troll. In fact, I was disinclined even to read the book. It felt like dirty pool, and I didn’t want any part of it. I didn’t read the book. I glanced through it, and then set it aside.
Since then, I’ve read some reviews, but I still haven’t read the book. And I don’t plan to. I’ve been getting similar trolls from different folks on the internet. Clearly, people are trying to provoke a response.
Today confirmed that I wasn’t the only one to receive the unpleasant mailer. Tony Reinke tweeted a picture of what he received in the mail, and it looked just like mine.
Trolls gonna troll. Complementarians expect this from bloggers, not from publishers. pic.twitter.com/ZlDXJ97Is8
— Tony Reinke (@TonyReinke) April 5, 2016
I am very grateful to see that Melissa Kruger has written a very fine review of the book for The Gospel Coalition. As it turns out, the book narrates a very painful story, but it also draws some unwarranted conclusions from that story. I still have no plans to review this book myself. I think Kruger now has the definitive review, and you can read it here.
UPDATE: I would be remiss if I failed to mention Tim Challies’s excellent review as well. It highlights many of the same weaknesses that Kruger identifies and is very well done.
Authors: Denny Burk